The term “fair pricing” can mean something different to everyone. “Fair pricing” to us is a reasonable markup on a product. This means after we source an item, apply a design (if applicable), and do all the back-end web stuff we only apply a minimal markup on top of our costs. You are not going to see us price gouge just because of demand either. Trust us, you are not going to read about us in Forbes for being one of the top profitable companies. We are much like you in trying to make ends meet and hope that you will find our items unique and priced fairly.